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Saturday, March 4 • 3:00pm - 4:00pm
Dannie Fountain-Integrated Marketing for Photographers and Creative Entrepreneurs

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Integrated Marketing by definition is the process of using a marketing strategy that connects all the pieces of a brand and is designed to ensure that all messaging and communication strategies are consistent and customer-centered. Think of this like visual branding - when you brand your business, you want everything to look visually seamless. Integrated marketing takes it one step further by making sure the pitch/story/language (the "voice") is consistent across all platforms as well. This session will walk you through identifying your marketing goals and creating cross-platform / cross-content strategies to execute seamlessly against those goals.



Speakers
avatar for Dannie Fountain

Dannie Fountain

Strategist. Author. Educator.
Dannie Lynn Fountain is a marketing strategist and whip-smart whiskey drinker. Currently working at Google, Dannie honed her skills working in marketing for brands such as Whirlpool and H&R Block. She has a combined 9 years experience as an entrepreneur and strategist. Today, she... Read More →


Saturday March 4, 2017 3:00pm - 4:00pm EST
Circle Suite West