The Reset Conference

Integrated Marketing by definition is the process of using a marketing strategy that connects all the pieces of a brand and is designed to ensure that all messaging and communication strategies are consistent and customer-centered. Think of this like visual branding - when you brand your business, you want everything to look visually seamless. Integrated marketing takes it one step further by making sure the pitch/story/language (the "voice") is consistent across all platforms as well. This session will walk you through identifying your marketing goals and creating cross-platform / cross-content strategies to execute seamlessly against those goals.